How to write attractive headlines for your blog/website - Secret tips
How to write attractive headlines for your blog/website - Secret tips
Hey, everyone, Today, I'm going to teach you how to write attractive headlines for your blog/website.
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Did you know 8 out of 10 people read your headline, but only 2 out of 10 will read the rest of your page? That's because most headlines suck. Think about magazines. Especially if you're on a grocery store, you're walking through, you're going through the checkout stand, what do you see? Tons of magazines. Why do you buy some of them? It's because the headlines intrigue you, right?
Today, I'm going to show you how to write amazing headlines for your homepage. The first step you need to do is identify the problem. Your headline should identify the problem and ideally in five or six words, under 10 for sure. If your headline starts becoming 12, 13, 14 words, that's just too long.
Step one, as I mentioned, identify the problem.
Step two I have for you whenever it comes to headline generation, is to write at least five different headlines. You may not be knowing what works best, what do people love, versus what you love. When you write five different headlines, you can go from there and A/B test them. When you are doing this, you'll figure out which headlines perform the best and which doesn't. This will give you ideas of headlines in the future when you're writing more headlines of what your readers like,versus what they don't. That way, you're not just making decisions on your headlines based off a gut. And then now starting to use data. From there, look at things like, what has the best CTR. Once you find the ones that have the best CTR, from click through rates, from social media, from Google. Test different variations of those that are very similar and thenyou'll be able to fine tune. You'll also want to test length too. So, headlines that are under 50 characters, from what we've tested, do better than longer ones.
Step three to writing amazing headlines is to use specific numbers and data points. Instead of having a headline like, I lost millions by doing X instead of Y, it could be, how choosing Xinstead of Y cost me $3,452,928. Whenever you get very specific and granular in your headlines, and that's a headline formula that's worked really well for me, you can also use that and borrow it and make it your own, I have found that I tend to get way more clicks and reads. The more specific, the more intriguing, the more honesty and transparency that you're including, the more exact the number is versus vague, you'll do better. Because when you give a vague number, what does that seem like? Oh, it could be dishonest, it could be that you made it up, there's nothing that really backs that up.
Step four, use words that drive action by giving readers rationales. Such as Tips, reasons, lessons, tricks, hacks, ideas, facts, lessons, wins. All such words help with clicks. These will pique the interest of potential readers and your click through rates should go up because they're like, oh cool, this is actionable content versus non-actionable content.
Step five I have for you, is to be creative with your adjectives. Now, what sounds better? Nine interesting lessons I've learned from A, B, and C? Or, You can write nine game changing lessons I learned from A, B, and C? Now You're going to go with the second one of game changing lessons. You have to inspire people to click by showing them that they're going to get something beyond the ordinary. Of course you need to make sure your content delivers on that. If you're telling people like, there's 12 effortless ways they can double their search traffic, and all your tips are really hard to do, you're going to let people down, and the next time, even if you have an amazing article with an amazing headline, no one's going to click and believe you because you just lost trust with your audience. So make sure you're not duping people, as well.
Step six I have for you is use fresh timely information and make sure you're leveraging the fear of missing out. You don't want people to scroll by your content and be like, oh, there's no urgency, I can get to that later, because chances are, they're not going to comeback and get to that later. But in letting people know it's fresh, by letting them know that it's immediate, it's just hot off the press, you're likely to get more clicks and more reads. Creating a sense of urgency is a great way to get more clicks and more shares.
For example, I once wrote an article that talked about an SEO strategy that less than 1% of SEO's are using. The headline could be, Adead simple SEO strategy that less than .1% of SEO's are using. People are like, wait what is this? I better latch on and read it before other SEO's catch wind so that way I get the leg up and start ranking higher than them.
Step seven, you should have a sub-headline underneath your headline. Your sub-headline could be a sentence, it doesn't have to be as short, and that sub-headline needs to talk about the solution. A good example of this is a Crazy Egg homepage. As you can see, a headline discusses the problem, the sub-headline discusses the solution. Even with the Crazy Egg home page, we don't hit it hard enough. The variation you're going to see on the CrazyEgg home page may not be the winning variation.
Why? Because this gets into my last point, is that we continually test it. We're always adding in new headlines and sub-headlines to see what converts the best. You should be doing the same thing. Funny enough, you can actually test your headlines and sub-headlines using Crazy Egg. Crazy Egg has AB testing solution in which you can add tons of different headlines and sub-headlines and will show you which one causes the most sales/visitors.
Follow those steps and you'll end up coming up with a headline that converts really well. The biggest tip I have for you is, never stop testing. The reason being is, market conditions change, so your headline and sub-headline that worked a year or two ago may not work anymore.
For that reason, you always have to be testingthem to find the optimal new headline that converts the best.
Hope you enjoyed reading this
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