How to share your blog's story on about page.
How to share your blog's story on about page.
Today I'm going to teach you how to create an effective about page.
So the first thing you need to do is connect with your readers or visitors. Whether it's a page about you or a page about your brand, you need it to create a story. That's how you connect. If you go to some of the best blog's about page, you'll notice that they create a story. They breakdown who they are , what they teach, and how their mission is to help you. Without doing that, they wouldn't connect.
As you can see, because they've connected with people within a two minutes article, you'll notice that there's hundreds and hundreds of comments on that page. Now, the funny thing is, is if you scroll all the way to the bottom and in the bottom right you click a flag, right?
Instead of a Indian flag, you click on the Portuguese or Brazil flag, or whatever it may be, you'll notice the about page in different languages. Many blog owners also connect with people in different languages.
A video, even though that video is transcribed,in essence it's translated with subtitles, it still has hundreds of comments. Why? Because they are creating that emotional connection. That's the power of storytelling. It doesn't matter what language someone speaks, if you can create amazing stories and connect with people, then they'll be engaged, they'll continually come back, they'll be loyal.
As they're loyal, what you'll notice is they'll tell other people about your blog, they're more likely to buy products and services from you. Just like how you're loyal with, let's say ,Amazon or Facebook or Google, right? No one really uses Bing. They have really good results as well. But, you're more connected Google, because it's been around longer, you know it works, and they don't have a ton of stuff going on within their webpages.
That's why people started using Google, it was a clean, simple search engine, with amazing results. Now, with your about page, you need to do a few things. One, we mentioned doing storytelling, so that' show you connect with people.
Stories go down from generations to generations. The next thing you need to do is not just talk about your business, but you need to talk about how you're going to help the visitor who's coming to your website. If you don't help them, there's no point for them to stick around. It's not about you, it's about them. Always put other people before yourself.
The third thing you need to do is be very impactful. What I mean by being impactful is, you need to connect by using adjectives, words that convey emotion, power words, right? When you do this, you're more likely to connect with people versus just using text that's boring. That's why if you look at others story, they talk about how my goal's to help people who aren't making that much money, people who are starting off, because they started that way, right? they've conveying that throughout the messaging.
You also want to keep it short, that's the fourth thing. If it's too long, if your about page has more than 500 words, or it is more than let's say a two minute video clip, you're going on too much and you're going to get a big drop-off. The fifth thing you need to do is leave anaction point. Most people on their about page, they just say,
"Hey, this is me and that's cool, check it out."
Well, what is there to do after people read it? Should they check out your products? Should they check out your services? Should they leave a comment? Give them some direction. By doing that, they're more likely to connectand go from being a visitor or a reader into a customer.
That's how you create a effective about page.
Hope, you enjoyed reading this.
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